SEM / PPC Manager (m/f/d)

SEM / PPC Manager (m/f/d) Comvel GmbH Berlin Identifying growth opportunities, testing hypotheses and scaling winning tests to improve SEM traffic and increase ROI; Delivering performance reports and insights to the PPC team and internal stakeholders;… sem / ppc manager (m/f/d) company description lastminutecom group is a publicly traded multinational group among the worldwide leaders in the online travel industry and we operate a portfolio of well-known brands such lastminutecom bravofly rumbo volagratis and jetcost every month the group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 43 million unique users that search for and book their travel and leisure experiences more than 1200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services job description the sem / ppc manager (m/f/d) will work closely with the sem team leader and will be responsible for planning implementing and analyzing paid search campaigns across brands and products and also will work in line with marketing and business objectives using google adwords and bing ads through a 3rd party account management solution lastminutecom group is looking for an analytical ambitious highly motivated ppc professional to join our european paid search team to manage ppc activities and to analyze the performance of our campaigns and make recommendations for the future strategy you will report to the sem team leader in your region and be responsible for delivering customer-focused profitable multi-category campaigns to agreed targets key responsibilities will include full ownership of performance for a specific market or product area and the following: identifying growth opportunities testing hypotheses and scaling winning tests to improve sem traffic and increase roi delivering performance reports and insights to the ppc team and internal stakeholders addressing and escalating campaign performance issues responsible for ab tests search query analysis and keyword mining supporting internal sharing of knowledge through training and coaching qualifications essential: proven ppc experience (at least 2 years) exceptional analytical skills including data manipulation and strong excel knowledge strong web analytics experience (google analytics sitecatalyst webtrends or coremetrics) fluency with one or more bid management tools (adwords marin sa360 kenshoo etc very results oriented creative resourceful detail-oriented and exceptionally organized excellent verbal written and presentation skills very good english (written and verbal) desirable: relevant subject degree in maths e-commerce or digital marketing gap certified or similar qualifications an understanding of mysql python/r and tableau/spotfire project management experience german skills additional languages always a plus (russian norwegian swedish hungarian italian) self-motivated tenacious problem solver who uses the initiative works to tight deadlines with a can-do attitude ready to work in a multinational and multicultural environment additional information when you are passionate about sem and also a good team builder who is meticulous with extreme attention to detail send us your application including your annual salary expectation and your earliest start date at the lm group you will experience professionalism in a relaxed and informal atmosphere every day you have the opportunity to engage with your ideas and contribute to the success of a fast-growing online business come along we are looking forward to your application apply now

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